Holly Penney

Balance Is Bullsh*t: Here’s What You Actually Need

We’ve been sold the lie that we need to “balance” everything… life, business, parenthood, self-care, like a perfect scale. But in this bold solo episode, Holly calls BS on balance and introduces a more realistic, soul-aligned approach: harmony.

Holly opens up about the pressure to do it all and do it perfectly, and why that pressure leads to burnout instead of fulfillment. She shares what striving for harmony actually looks like in real life, how to identify your own version of it, and why releasing the idea of perfect balance can set you free.

In this episode, Holly shares:
– Why “balance” is a harmful myth (and where the idea came from)
– A better, bolder way to think about time and energy
– How to shift your mindset from guilt to grace
– Questions to help you redefine what your harmony looks like

Whether you're building a business, raising kids, or navigating it all at once, this episode is your permission slip to ditch the unrealistic expectations, and start creating a rhythm that actually works for you.

Resources Mentioned:
Unlocking Wealth Journal, available on Amazon https://amzn.to/3Fjtgj9
Follow me on Instagram: @holly_penney

Show Sponsors:
Unlocking Wealth Journal: https://amzn.to/3Fjtgj9

Nova Ridge Bookkeeping: www.novaridge.ca

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In this solo episode, I’m sharing a behind-the-scenes look at my personal experience going through the Unlocking Wealth Journal. I talk about what led me back to the journal, why I documented the entire process on Instagram, and the unexpected breakthroughs I uncovered around money, energy, and self-worth.

Whether you’ve started the journal, finished it, or have been curious about what it's all about, this episode is for you.

What You’ll Hear:
– Why I started the Unlocking Wealth Journal during a season of uncertainty
– The real reason I documented the process publicly on Instagram
– How accountability, even from strangers, helped me finish what I started
– My 3 biggest mindset shifts:
 – Overflow: why I kept giving away my excess and how I’m shifting that
 – Upper Limits: how I discovered my hidden ceiling around money and abundance
 – Grace: learning to accept where I am in the journey, mistakes and all
– What it means to give from overflow instead of lack

Resources Mentioned:
Unlocking Wealth Journal, available on Amazon https://amzn.to/3Fjtgj9
Follow me on Instagram: @holly_penney

Show Sponsors:
Unlocking Wealth Journal: https://amzn.to/3Fjtgj9

Nova Ridge Bookkeeping: www.novaridge.ca

Loved this episode?

Share it with a friend, tag me on Instagram, or leave a review!

In this episode, I’m joined by marketing strategist and founder of Etched in Marketing, Danielle Dugan. Danielle brings her wealth of experience helping small businesses stand out online by aligning their marketing strategy with their brand values and vision. We talk about the importance of a strong brand foundation, the difference between marketing strategy and marketing tactics, how to prioritize your time as a business owner, and why it’s okay to slow down to speed up. Danielle also shares her own entrepreneurial journey, some big lessons learned, and how she’s showing up on social media in a more authentic way.

Whether you're brand-new in business or looking to refresh your marketing efforts, this conversation is packed with valuable insights.

What We Cover in This Episode:

• The difference between brand and marketing strategy
• Why foundational work matters more than a quick social media fix
• The importance of defining your core message
• How to avoid the pressure to “be everywhere” online
• The biggest marketing myths that need to be busted
• How Danielle handles burnout and boundaries in her own business
• Danielle’s advice to entrepreneurs who feel stuck or overwhelmed

Connect with Danielle:

https://www.etchedinmarketing.com/

https://www.etchedinmarketing.com/video-content-creation

Facebook: https://www.facebook.com/EtchedInMark/

Instagram: https://www.instagram.com/etchedinmark/

LinkedIn: https://www.linkedin.com/company/etched-in-marketing

TikTok: https://www.tiktok.com/@danielledoesmarketing

Holly’s Website: https://hollypenney.ca/

IG: https://www.instagram.com/holly_penney/ 

Unlocking Wealth, A Guided Journal to an Abundant Money Mindset 

https://hollypenney.ca/pages/unlockingwealth

How I Stopped Starting My Day in Stress Mode

For years, my mornings looked the same:
Wake up. Grab my phone. Scroll through emails. Get overwhelmed… all before my feet even hit the floor.

I didn’t realize it at the time, but starting my day that way was putting me into full-blown stress mode and it was carrying into everything: my mood, my parenting, my business, even how I showed up for myself.

In this episode, I’m sharing:

• What my mornings used to look and feel like (spoiler: chaotic)
• How cortisol was running my life without me even realizing it
• The simple morning habits that helped me take my peace and my power back
• What my routine looks like today and why it’s flexible, not rigid

If you’ve ever wished you could start your day feeling calm, clear, and ready (instead of rushed and reactive), this episode is for you.
Let’s talk about building mornings that feel bold, abundant, and way less stressful.

Until next time, keep creating your bold and abundant life

Holly’s Website: https://hollypenney.ca/

IG: https://www.instagram.com/holly_penney/ 

Unlocking Wealth, A Guided Journal to an Abundant Money Mindset 

https://hollypenney.ca/pages/unlockingwealth

In this powerful and uplifting episode, Holly chats with Joy Educator & Mentor Jillian Schecher, author of The Daily Joy Journal and creator of The Joy Method™.

Jillian shares how joy became a guiding force in her life after a personal journey through sobriety and transformation. She breaks down what it really means to use joy as a strategy (not just a good feeling), how entrepreneurs and leaders can use joy to build stronger businesses, and why choosing joy can be revolutionary—even on the hard days.

Inside this episode:
– What it means to be a Joy Educator
– The moment Jillian knew joy had to be her foundation
– How The Joy Method™ helps people shift from stuck to aligned
– The myth about joy she wants to bust wide open
– Her go-to rituals for returning to joy

Whether you're an entrepreneur, creative, or just someone craving more lightness in your day—you’ll walk away with inspiration and practical tools to start choosing joy on purpose.

Connect with Jillian Schecher:
https://www.instagram.com/jillianschecher/

Join The Joy Club Community [FREE]: https://jillianschecher.com/thejoyclub/

Ready to Practice Joy Daily? Grab a Copy of The Daily Joy Journal: https://thedailyjoyjournal.com/

Free guide to feel better now: https://jillianschecher.com/feelbetternow/

Holly’s Website: https://hollypenney.ca/

IG: https://www.instagram.com/holly_penney/ 

Unlocking Wealth, A Guided Journal to an Abundant Money Mindset 

https://hollypenney.ca/pages/unlockingwealth

Failing at PLAY: The Honest Truth About My Word of the Year

In this vulnerable and honest solo episode, I’m pulling back the curtain on my word of the year—PLAY—and how, despite my best intentions, I’ve been struggling to truly live it out.

Inspired by reading Year of Yes by Shonda Rhimes earlier this year, I set out to say YES to more joy, spontaneity, and connection. But life got busy, old habits kicked in, and somewhere along the way… PLAY took a backseat.

I’m sharing what’s been hard, the little wins I’m celebrating, and why this journey isn’t about perfection—it’s about awareness, permission to pivot, and coming back to what matters.

Whether you’ve drifted from your own word of the year or just need a reminder that you’re not alone in the messy middle—this episode is for you.

In This Episode, I Talk About:

• How Year of Yes inspired my word of the year
• The real-life challenges of living out “PLAY” as a busy mom and entrepreneur
• Why failure isn’t the end—it’s just feedback
• How I’m learning to realign and say YES again
• A gentle reminder that it’s okay to come back to your intentions, even if you’ve wandered

Mentioned in This Episode:
Shonda Rhimes, The Year of Yes https://a.co/d/84Z11Ba

Let’s Connect!
If this episode resonated with you, I’d love to hear your thoughts. Message me on Instagram, share this episode with a friend, or leave a review to help others find the show.

Until next time, keep creating your bold and abundant life—even when it’s a little messy.

Holly’s Website: https://hollypenney.ca/

IG: https://www.instagram.com/holly_penney/ 

Unlocking Wealth, A Guided Journal to an Abundant Money Mindset 

https://hollypenney.ca/pages/unlockingwealth

From Fear to First Class: Rewriting Your Limits with Shelby Eloria

In this episode, Holly is joined by keynote speaker, image consultant, and her personal stylist Shelby Eloria. Together, they dive deep into what it really takes to stretch beyond your comfort zone and step into the next level of life and business. Shelby opens up about her own experiences with growth, the concept of the “terror barrier,” and how to keep pushing forward even when it feels uncomfortable. They talk about goal setting, staying aligned, surrounding yourself with the right people, and embracing bold moves—like saying your $50K goals out loud.

Shelby also shares the exciting behind-the-scenes of her upcoming launch of the Authentic You program with Black Sheep Co., and how she’s making her personal styling services more accessible virtually. You’ll leave this episode inspired, grounded, and ready to take that next bold step in your journey.

What You’ll Hear in This Episode:

• Why pushing your limits never gets easier—but it does get more rewarding
• Shelby’s powerful story about hitting (and moving through) the “terror barrier”
• How Shelby defines success—and why it’s okay to say big goals out loud
• The importance of having people in your circle who keep you aligned
• Behind the scenes of Shelby’s Authentic You program and upcoming launches
• Tips on saying “no” to the good to make room for the great
• Celebrating growth and dreaming big together

Connect with Shelby Eloria:

• Instagram: @shelbyeloria & @style.and.blacksheep.co
• LinkedIn: Shelby Eloria
• Website: allsetstyle.com

Connect with Holly:

Holly’s Website: https://hollypenney.ca/

Connect on the ‘gram: https://www.instagram.com/holly_penney/ 

Unlocking Wealth, A Guided Journal to an Abundant Money Mindset 

https://hollypenney.ca/pages/unlockingwealth

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform.~

In this episode, we're diving into a powerful yet often overlooked topic: celebrating your wins—big, small, and everything in between! If you’re someone who rushes past your achievements without taking a moment to reflect and appreciate them, this episode is for you.

What You'll Learn in This Episode:
✔️ Why celebrating your wins is crucial for success 

✔️ How acknowledging milestones boosts mental health, productivity, and confidence 

✔️ A personal story about receiving the Fire Journey Leadership Award—and the lesson I learned from it 

✔️ The science-backed benefits of recognizing progress, including a 25% increase in happiness! 

✔️ A simple challenge to help you start celebrating your wins today

My mastermind group’s powerful tradition of tracking and sharing wins A funny (and slightly embarrassing) moment from receiving my recent award The mindset shift that helped me embrace celebrating myself Why YOU should be your own biggest cheerleader

Your Challenge This Week:
Take a moment to reflect—what is one thing you’ve accomplished recently that you haven’t celebrated? Big or small, acknowledge it, and share it with someone today!

If you’re feeling bold, screenshot this episode, post your win on social media, and tag me @holly_penney on Instagram—I’d love to celebrate with you!

Connect with Holly:

Website: https://hollypenney.ca/
Instagram: https://www.instagram.com/holly_penney/ 

Unlocking Wealth: A Guided Journal to an Abundant Money Mindset
Grab your copy here ➡ https://hollypenney.ca/unlocking-wealth-journal/

Love this episode? Support the podcast by leaving a review on your favorite streaming platform! Your feedback helps us grow and bring you more inspiring conversations.

Episode 31: Less Clutter, More Clarity with Kaytlyn Beakhouse

Decluttering your space can declutter your mind! In this episode, I sit down with Kaytlyn Beakhouse, the Owner and Lead Organizer at Sort & Simple Professional Organizing. As a decluttering coach and advocate for intentional living, Kaytlyn helps clients transform their homes into functional, sustainable spaces—without the stress!

She shares:
 ✅ How clutter impacts your mental well-being
 ✅ Practical steps to simplify and organize your space
 ✅ Tips for letting go of sentimental items (without guilt!)
 ✅ Why sustainability matters in home organization

If you're ready to create a home that works for you, this episode is packed with inspiration and actionable tips!

Connect with Kaytlyn Beakhouse
Website: www.sortandsimple.ca
Instagram:https://www.instagram.com/Sort_and_Simple/
Facebook:https://www.facebook.com/sortandsimple/
LinkedIn: https://www.linkedin.com/in/kaytlyn-beakhouse/  

Connect with Holly Penney
Website: https://hollypenney.ca/
Instagram: https://www.instagram.com/holly_penney/ 

Unlocking Wealth: A Guided Journal to an Abundant Money Mindset
 Grab your copy here ➡ https://hollypenney.ca/unlocking-wealth-journal/

Love this episode? Support the podcast by leaving a review on your favorite streaming platform! Your feedback helps us grow and bring you more inspiring conversations.

E30. "When I got the taste for Chocolate…" with Colleen Heidecker

Colleen Heidecker, the Master Chocolatier behind Colleens Chocolates has an extraordinary background. With a Bachelor of Science in Zoology and Animal Behaviour from the U of A, Colleen trained dolphins and other animals worldwide for nearly two decades. Next, a fascination with the Mojave Desert led her to organize adventure races and trail run events in Las Vegas, where she developed nutrient-dense, superfood-infused snacks for her athletes. She then transitioned to Canmore, AB, creating her own desserts company before becoming the Lead Dessert Chef at Noorish Conscious Eatery in Edmonton, specializing in raw food and vegan cuisine.

For the past 6 years, Colleen has taught hospitality, entrepreneurship, and work ethics to Indigenous students, leveraging her extensive international experience in the hospitality industry. Her goal has been to assist her students by imparting valuable skills and knowledge while being in a comfortable learning environment.

Colleen's entrepreneurial journey has been shaped significantly by her 7-year involvement in BNI.  BNI's structured approach, rooted in the "giver's gain" principle, played a pivotal role in her success. By actively combatting the scarcity mindset, BNI emphasizes the belief that the more one contributes, the more they receive in return. And as a lifelong learner and fiercely competitive individual, Colleen deeply appreciated all the relationships she fostered during that time that still continue to be a vital part of her business and success.

Her newest entrepreneurial venture is the creation of a media business, The Food Explorer Podcast.  Creating weekly content on YouTube, all audio podcast platforms, and writing articles on Substack.  This passion for all things food is growing into a worldwide community and she can’t wait to see where it takes her!

Colleen's commitment to creating a sense of community and cohesion has not only propelled her own entrepreneurial success but has also demonstrated the profound rewards that come from assisting others in achieving their business goals.

Connect with Colleen: 

https://thefoodexplorerpodcast.substack.com/

https://www.instagram.com/colleenschocolates/

https://www.instagram.com/thefoodexplorerpodcast/

https://www.youtube.com/@TheFoodExplorerPodcast

Connect with Holly:

Holly’s Website: https://hollypenney.ca/

IG: https://www.instagram.com/holly_penney/ 

Unlocking Wealth, A Guided Journal to an Abundant Money Mindset 

https://hollypenney.ca/pages/unlockingwealth

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform.~