Month: February 2026

In this episode of The Holly Penney Show, Holly sits down with operations expert Aveline Elfar, founder and CEO of AE&Co, to unpack how wellness entrepreneurs can scale smarter using tech, systems, and automation.

From saving 10+ hours a week to building a business that doesn’t rely on constant firefighting, this conversation dives into why automation isn’t optional anymore and how the right systems can actually create a more personal, high-touch client experience.

If your business is growing but feels heavier instead of easier, this episode is for you.

What You’ll Learn:

• Why automation is a no-brainer for scaling in 2026 and beyond
• How automating your client journey can improve the client experience
• What founders should stop doing themselves immediately

FREE Bottleneck Quiz: https://bottleneckquiz.scoreapp.com/

Connect with Aveline Elfar:

www.avelineelfar.com

https://www.linkedin.com/in/aveline-elfar-479aa767/ 

https://www.instagram.com/avelineelfar.co/ 

https://www.facebook.com/AvelineElfar.Co

Resources: 

Buy Back Your Time, Dan Martell: https://amzn.to/3Mu3R9M

Connect with Holly Penney:

• Follow on IG: https://www.instagram.com/holly_penney/ 
• The RISE Retreat: A 3-day immersive business retreat for women ready to step into six figures and beyond with clarity and confidence. https://www.eventbrite.ca/e/1972076183953?aff=oddtdtcreator

In this solo episode, Holly shares a behind-the-scenes reflection after hosting her highest-energy Bold Brunch to date. 

She opens up about what it really takes to show up in rooms, especially as an introvert, and why intentional networking matters far more than talking to everyone or doing “all the things.”

This episode is an invitation to slow down, be selective, and build relationships that actually feel good, both personally and professionally.

Holly walks you through:

• Why networking doesn’t need to be exhausting to be effective
• The simple intention-setting practice she uses at every event
• How to nurture real connections without it feeling forced or transactional

If you’ve ever left a networking event feeling drained, overwhelmed, or questioning whether you “did enough,” this episode will shift how you think about connection and how you show up moving forward.

Mentioned in this episode: 

Nova Ridge Bookkeeping: www.novaridge.ca 

Unlocking Wealth: https://amzn.to/3Ly7Y4n

The Bold Brunch:

https://www.eventbrite.ca/e/the-bold-brunch-profit-with-purpose-tickets-1762690417489?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

The Rise Retreat:
https://www.eventbrite.ca/e/the-rise-retreat-tickets-1972076183953?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl